Blog
![Ohana_thumbnail_A](https://www.hdsf.com/wp-content/uploads/2023/04/Ohana_thumbnail_A.png)
Strategic Repositioning
April 12, 2023
How do you communicate ultra-luxury when the term has been so overused that it’s lost its luster? You …
![Prism_Thumbnail](https://www.hdsf.com/wp-content/uploads/2022/01/Prism_Thumbnail-e1641875885279.jpg)
An Insider’s Perspective
January 11, 2022
We love clients who take us wherever they go. When they move to other companies, that is. Over …
![Success](https://www.hdsf.com/wp-content/uploads/2022/01/AdobeStock_466441_thumb.jpg)
Pandemic Creativity
December 10, 2021
HDSF was intrigued by the METROPOLIS article, "How the Pandemic Jump-Started Creativity," by Amanda Schneider. The article addressed recent …
![100 Stockton Logo thumb](https://www.hdsf.com/wp-content/uploads/2021/05/100-Stockton-Logo-thumb.png)
Union Square – Who Knew?
May 20, 2021
Who knew Union Square could look so architecturally hip — à la New York, London, and Tokyo? Extending …
![Atelier thumbnail 2](https://www.hdsf.com/wp-content/uploads/2019/07/Atelier-thumbnail-2.png)
Downtown LA Transformed
July 3, 2019
Downtown LA is experiencing an utter transformation, from a virtual ghost town after 6pm to a vibrant center …
![thumbnail_blog](https://www.hdsf.com/wp-content/uploads/2018/08/thumbnail_blog.png)
Branding for Wellness
March 2, 2019
While there are many health-conscious people and professionals in the United States, the emphasis on building healthier homes …
![PJ_thumbnail](https://www.hdsf.com/wp-content/uploads/2018/05/PJ_thumbnail.jpg)
Tahoe Goes Alpine-Lux
September 25, 2018
It’s exciting when a strong brand like PlumpJack contacts us. Known for their high-end wines, restaurants and luxury …
![Stage1075_thumbnail_2](https://www.hdsf.com/wp-content/uploads/2017/08/Stage1075_thumbnail_2.jpg)
Mid-Market Revival
May 15, 2018
Mid-Market is now a definitive tech hub. Twitter started it, Uber confirmed it and Dolby cemented it. Big changes are …
![74416655429668.JZegcpCuabpVCaNsL7zR_height640](https://www.hdsf.com/wp-content/uploads/2015/12/74416655429668.JZegcpCuabpVCaNsL7zR_height640.png)
A Brand for the Future
December 16, 2017
HDSF developed a new brand for CITYZENITH, a hot new platform that utilizes real-time 5D visualization to help …
![HDSF_thumbnail](https://www.hdsf.com/wp-content/uploads/2015/05/HDSF_thumbnail.jpg)
HDSF’S CAST OF CHARACTERS
May 15, 2016
Want to know more about us? While we all share a passion for strong brands, great design and …
![121seaportlogo](https://www.hdsf.com/wp-content/uploads/2016/01/121seaportlogo.png)
Branding in Beantown
January 29, 2016
HDSF was approached by the Swedish developer, SKANSKA to brand a hot new property in a hot new …
![hdsfthumbnail](https://www.hdsf.com/wp-content/uploads/2015/04/hdsfthumbnail.jpg)
HDSF Yeah!
June 27, 2015
“To win in the marketplace, you must first win in the workplace.” Those words were spoken by the …
![thumbnail2](https://www.hdsf.com/wp-content/uploads/2015/02/thumbnail2.jpg)
HDSF Gets Ink
February 20, 2015
Maybe we didn’t get our picture on the cover of the Rollingstone, but being featured in the Fall …
![TED](https://www.hdsf.com/wp-content/uploads/2014/11/TED1.jpeg)
Inspiration Mornings
November 25, 2014
Once a month our team gathers to share new and inspiring TED Talks over a yummy breakfast. We …
![RMS4](https://www.hdsf.com/wp-content/uploads/2014/10/RMS4.jpg)
Client Portal Bliss
October 10, 2014
We love happy clients – particularly when the challenge is great. RMS engaged us to …
![Brand-Aid-new](https://www.hdsf.com/wp-content/uploads/2014/08/Brand-Aid-new4.jpg)
Sue Hutner featured in Leverage Think Tank Conference
August 21, 2014
Yesterday Sue Hutner participated in the Leverage Think Tank Conference, addressing common branding pitfalls and best practices. The …
![BikeShare_sm](https://www.hdsf.com/wp-content/uploads/2014/08/BikeShare_sm.jpg)
We Love BikeShare
August 10, 2014
HDSF enthusiastically endorses the Bay Area BikeShare program. In fact, we even ride the bikes to meetings when …
![181_thumb](https://www.hdsf.com/wp-content/uploads/2014/06/181_thumb.jpg)
Branding a Transbay Tower
May 30, 2014
With the building of the Transbay Terminal, San Francisco will join other major international cities by creating a …
![Sue_panel_thumbnail_4](https://www.hdsf.com/wp-content/uploads/2014/04/Sue_panel_thumbnail_4.jpg)
Sue Hutner Speaks on BLC Panel
April 8, 2014
Last night Sue Hutner was a featured panelist at the Business Leadership Council event, 'Marketing 3.0: Branding for …
![meridian_hdsf_manila_design](https://www.hdsf.com/wp-content/uploads/2014/04/meridian_hdsf_manila_design.jpg)
Manila’s New Meridian
April 2, 2014
We're excited about creating the brand for MERIDIAN, a new 14-acre real estate development in Manila, Philippines. It's …
![meridian_hdsf_manila_design copy](https://www.hdsf.com/wp-content/uploads/2014/04/meridian_hdsf_manila_design-copy.jpg)
Norway: New Data Center Hot Spot
February 18, 2014
Despite tough weather, HDSF flew a video crew to Norway to shoot footage for Norzetta, a large new data …
![Mozilla_career](https://www.hdsf.com/wp-content/uploads/2013/12/Mozilla_career.jpg)
Mozilla Recruitment Website Goes Live
November 25, 2013
Our most recent work with Mozilla focused on concepting and designing the Careers website and University recruitment website. …
![zephyr](https://www.hdsf.com/wp-content/uploads/2013/12/zephyr.jpg)
Brand Activation at Work
November 11, 2013
Zephyr Real Estate is a San Francisco staple in the residential real estate market. They were successful, however, …
![Mozilla_phone](https://www.hdsf.com/wp-content/uploads/2013/12/Mozilla_phone.jpg)
Mozilla Firefox OS Powers Up
October 15, 2013
The new Firefox Operating System changes everything. Partnering with phone carriers around the world, Mozilla has developed a …
![HDCCO_thumb](https://www.hdsf.com/wp-content/uploads/2013/01/HDCCO_thumb.jpg)
A Stake in the Ground
January 14, 2013
It’s not often that our new business pitches include table pounding. We sat across from the top …
![webcomp_thumb](https://www.hdsf.com/wp-content/uploads/2011/04/webcomp_thumb.jpg)
Luxury no more
September 10, 2012
Personally relevant information delivered in real-time. A luxury? Not any more. It’s become a necessity, or at least …
![Thumb_Gens88_01_Website_thumb](https://www.hdsf.com/wp-content/uploads/2013/01/Thumb_Gens88_01_Website_thumb.jpg)
Sustainable + Modular Schools
September 1, 2012
What makes more sense than sustainable, modular schools? Our visit to the Gen 7 factory was …
![fairmont-ipad-add-thumb](https://www.hdsf.com/wp-content/uploads/2013/01/fairmont-ipad-add-thumb.jpg)
Fairmont + iPad App
August 12, 2012
We love hearing cries for iPad apps from unexpected places. Fairmont inquired about the possibility of …
![tbr_blog_thumb](https://www.hdsf.com/wp-content/uploads/2012/04/tbr_blog_thumb.jpg)
A Strategic Approach
May 15, 2012
Adding a strategy component can alter a project’s outcome entirely. Fulcrum Property had an ambitious plan to redevelop …
![proto_blog_thumb](https://www.hdsf.com/wp-content/uploads/2012/05/proto_blog_thumb.jpg)
Proto Homes Technology
May 13, 2012
Control your new Proto Home from an iPhone, iPad or computer. We were intrigued by the idea …
![the_piers_thumb](https://www.hdsf.com/wp-content/uploads/2012/03/the_piers_thumb.jpg)
Redeveloped-Redesigned
March 13, 2012
The Piers sought a new website to infuse fresh energy into the waterfront redevelopment. While the old website …
![tibco_blog_thumb](https://www.hdsf.com/wp-content/uploads/2011/08/tibco_blog_thumb.jpg)
Tibco Gets Personal
February 20, 2012
Ultimately, technology is all about people. As a leader in middleware software infrastructure, TIBCO recognized that in spite …
![shorenstein_thumb](https://www.hdsf.com/wp-content/uploads/2012/02/shorenstein_thumb.jpg)
Change is Good
February 13, 2012
Small changes are challenging; big changes are invigorating. Some of our clients are quite happy with their old …
![goph_thumb](https://www.hdsf.com/wp-content/uploads/2012/01/goph_thumb.jpg)
The Excitement of a Startup
January 11, 2012
Helping clients become profitable after six months brings smiles to everyone’s faces. When the founders of GoPhoto approached …
![artani_thumb](https://www.hdsf.com/wp-content/uploads/2013/01/artani_thumb.jpg)
Adjusting to the Market
August 4, 2011
Rolling with the times, we sway with our clients when the market changes. Real estate sector booming? We …
![blu_thumb](https://www.hdsf.com/wp-content/uploads/2011/05/blu_thumb.jpg)
Creating the Vision
July 15, 2011
One of the reasons we love our job is that clients rely on us to create …
![baymeadows_blog_thumb](https://www.hdsf.com/wp-content/uploads/2011/07/baymeadows_blog_thumb.jpg)
Future Perfect
July 12, 2011
We love sustainable projects, particularly when they are transit-oriented. It’s even better when they are mixed-use. People can …
Digestible Tech Talk
June 12, 2011
How do you help techies communicate? Microsoft has some of the smartest technologists on the planet. They understand …