Blog
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An Insider’s Perspective
January 11, 2022
We love clients who take us wherever they go. When they move to other companies, that is. Over …
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Union Square – Who Knew?
May 20, 2021
Who knew Union Square could look so architecturally hip — à la New York, London, and Tokyo? Extending …
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Downtown LA Transformed
July 3, 2019
Downtown LA is experiencing an utter transformation, from a virtual ghost town after 6pm to a vibrant center …
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Tahoe Goes Alpine-Lux
September 25, 2018
It’s exciting when a strong brand like PlumpJack contacts us. Known for their high-end wines, restaurants and luxury …
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Mid-Market Revival
May 15, 2018
Mid-Market is now a definitive tech hub. Twitter started it, Uber confirmed it and Dolby cemented it. Big changes are …
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A Brand for the Future
December 16, 2017
HDSF developed a new brand for CITYZENITH, a hot new platform that utilizes real-time 5D visualization to help …
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HDSF’S CAST OF CHARACTERS
May 15, 2016
Want to know more about us? While we all share a passion for strong brands, great design and …
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Branding in Beantown
January 29, 2016
HDSF was approached by the Swedish developer, SKANSKA to brand a hot new property in a hot new …
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HDSF Yeah!
June 27, 2015
“To win in the marketplace, you must first win in the workplace.” Those words were spoken by the …
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HDSF Gets Ink
February 20, 2015
Maybe we didn’t get our picture on the cover of the Rollingstone, but being featured in the Fall …
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Sue Hutner featured in Leverage Think Tank Conference
August 21, 2014
Yesterday Sue Hutner participated in the Leverage Think Tank Conference, addressing common branding pitfalls and best practices. The …
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Branding a Transbay Tower
May 30, 2014
With the building of the Transbay Terminal, San Francisco will join other major international cities by creating a …
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Norway: New Data Center Hot Spot
February 18, 2014
Despite tough weather, HDSF flew a video crew to Norway to shoot footage for Norzetta, a large new data …
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Proto Homes Technology
May 13, 2012
Control your new Proto Home from an iPhone, iPad or computer. We were intrigued by the idea …