Blog
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Strategic Repositioning
April 12, 2023
How do you communicate ultra-luxury when the term has been so overused that it’s lost its luster? You …
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An Insider’s Perspective
January 11, 2022
We love clients who take us wherever they go. When they move to other companies, that is. Over …
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Pandemic Creativity
December 10, 2021
HDSF was intrigued by the METROPOLIS article, "How the Pandemic Jump-Started Creativity," by Amanda Schneider. The article addressed recent …
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Union Square – Who Knew?
May 20, 2021
Who knew Union Square could look so architecturally hip — à la New York, London, and Tokyo? Extending …
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Downtown LA Transformed
July 3, 2019
Downtown LA is experiencing an utter transformation, from a virtual ghost town after 6pm to a vibrant center …
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Branding for Wellness
March 2, 2019
While there are many health-conscious people and professionals in the United States, the emphasis on building healthier homes …
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Tahoe Goes Alpine-Lux
September 25, 2018
It’s exciting when a strong brand like PlumpJack contacts us. Known for their high-end wines, restaurants and luxury …
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Mid-Market Revival
May 15, 2018
Mid-Market is now a definitive tech hub. Twitter started it, Uber confirmed it and Dolby cemented it. Big changes are …
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A Brand for the Future
December 16, 2017
HDSF developed a new brand for CITYZENITH, a hot new platform that utilizes real-time 5D visualization to help …
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HDSF’S CAST OF CHARACTERS
May 15, 2016
Want to know more about us? While we all share a passion for strong brands, great design and …
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Branding in Beantown
January 29, 2016
HDSF was approached by the Swedish developer, SKANSKA to brand a hot new property in a hot new …
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HDSF Yeah!
June 27, 2015
“To win in the marketplace, you must first win in the workplace.” Those words were spoken by the …
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HDSF Gets Ink
February 20, 2015
Maybe we didn’t get our picture on the cover of the Rollingstone, but being featured in the Fall …
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Sue Hutner featured in Leverage Think Tank Conference
August 21, 2014
Yesterday Sue Hutner participated in the Leverage Think Tank Conference, addressing common branding pitfalls and best practices. The …
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Sue Hutner Speaks on BLC Panel
April 8, 2014
Last night Sue Hutner was a featured panelist at the Business Leadership Council event, 'Marketing 3.0: Branding for …
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Manila’s New Meridian
April 2, 2014
We're excited about creating the brand for MERIDIAN, a new 14-acre real estate development in Manila, Philippines. It's …
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Brand Activation at Work
November 11, 2013
Zephyr Real Estate is a San Francisco staple in the residential real estate market. They were successful, however, …
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A Stake in the Ground
January 14, 2013
It’s not often that our new business pitches include table pounding. We sat across from the top …
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Fairmont + iPad App
August 12, 2012
We love hearing cries for iPad apps from unexpected places. Fairmont inquired about the possibility of …
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A Strategic Approach
May 15, 2012
Adding a strategy component can alter a project’s outcome entirely. Fulcrum Property had an ambitious plan to redevelop …
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Adjusting to the Market
August 4, 2011
Rolling with the times, we sway with our clients when the market changes. Real estate sector booming? We …
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Creating the Vision
July 15, 2011
One of the reasons we love our job is that clients rely on us to create …
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Future Perfect
July 12, 2011
We love sustainable projects, particularly when they are transit-oriented. It’s even better when they are mixed-use. People can …
Digestible Tech Talk
June 12, 2011
How do you help techies communicate? Microsoft has some of the smartest technologists on the planet. They understand …