An Insider’s Perspective

We love clients who take us wherever they go. When they move to other companies, that is. Over the years, countless contacts have retained their relationship with HDSF — and we love them for it. HDSF was particularly happy to be selected for the PRISM project because we were excited to be part of the Mid-Market transformation. We know all the hidden gems, and this is a project where local knowledge is everything.


The engagement included Brand Strategy, Naming, Website, Signage, Print Collateral, Brand Messaging, and Custom Photography. Our strategy began with the concept of a prism, inspired by the building architecture. The concept speaks to the notion that one can view the world through various prisms, or perspectives, creating endless possibilities.


HDSF coordinated a custom photoshoot to capture the social, cultural, and culinary spots that pepper the Mid-Market landscape. There are tons of very cool restaurants, cafés, clubs, museums, shops, and parklets. We also highlighted the impressive Walk Score, Transit Score, and Bike Score. Walkable neighborhoods are a boost to our health and the planet, so we’re always happy to shout it out. And some of us are avid cyclists, so the latter made us very happy indeed.


The brand messaging was multi-layered, underscoring the eclectic mix of design sophistication and urban authenticity. PRISM’s interiors are hospitality-inspired, which creates a nice contrast with the vibrant outdoors. HDSF designed a look and feel to echo the duality of the approach. Our client was thrilled with the result, and you can click on the link below to judge for yourself!

Visit the website: PRISM