Blog

Strategic Repositioning
April 12, 2023
How do you communicate ultra-luxury when the term has been so overused that it’s lost its luster? You …

An Insider’s Perspective
January 11, 2022
We love clients who take us wherever they go. When they move to other companies, that is. Over …

Union Square – Who Knew?
May 20, 2021
Who knew Union Square could look so architecturally hip — à la New York, London, and Tokyo? Extending …

Downtown LA Transformed
July 3, 2019
Downtown LA is experiencing an utter transformation, from a virtual ghost town after 6pm to a vibrant center …

Branding for Wellness
March 2, 2019
While there are many health-conscious people and professionals in the United States, the emphasis on building healthier homes …

Tahoe Goes Alpine-Lux
September 25, 2018
It’s exciting when a strong brand like PlumpJack contacts us. Known for their high-end wines, restaurants and luxury …

A Brand for the Future
December 16, 2017
HDSF developed a new brand for CITYZENITH, a hot new platform that utilizes real-time 5D visualization to help …

HDSF’S CAST OF CHARACTERS
May 15, 2016
Want to know more about us? While we all share a passion for strong brands, great design and …

Branding in Beantown
January 29, 2016
HDSF was approached by the Swedish developer, SKANSKA to brand a hot new property in a hot new …

HDSF Yeah!
June 27, 2015
“To win in the marketplace, you must first win in the workplace.” Those words were spoken by the …

HDSF Gets Ink
February 20, 2015
Maybe we didn’t get our picture on the cover of the Rollingstone, but being featured in the Fall …

Client Portal Bliss
October 10, 2014
We love happy clients – particularly when the challenge is great. RMS engaged us to …

Manila’s New Meridian
April 2, 2014
We're excited about creating the brand for MERIDIAN, a new 14-acre real estate development in Manila, Philippines. It's …

Mozilla Recruitment Website Goes Live
November 25, 2013
Our most recent work with Mozilla focused on concepting and designing the Careers website and University recruitment website. …

Brand Activation at Work
November 11, 2013
Zephyr Real Estate is a San Francisco staple in the residential real estate market. They were successful, however, …

Mozilla Firefox OS Powers Up
October 15, 2013
The new Firefox Operating System changes everything. Partnering with phone carriers around the world, Mozilla has developed a …

Luxury no more
September 10, 2012
Personally relevant information delivered in real-time. A luxury? Not any more. It’s become a necessity, or at least …

Proto Homes Technology
May 13, 2012
Control your new Proto Home from an iPhone, iPad or computer. We were intrigued by the idea …

Redeveloped-Redesigned
March 13, 2012
The Piers sought a new website to infuse fresh energy into the waterfront redevelopment. While the old website …

Adjusting to the Market
August 4, 2011
Rolling with the times, we sway with our clients when the market changes. Real estate sector booming? We …