This discovery phase consists of a deep dive into our clients’ products and services, to truly understand their vision. We then research the competitive landscape, determine the target audience, and gather any information that informs the project strategy.


Distilling the project insights, we then develop strategic positioning, expressed in the form of a visual vocabulary and high-level messaging. This positioning serves as a brand map, laying the foundation to effectively communicate the unique value proposition.


Brainstorming sessions fuel the creative phase of our process. The result is a broad spectrum of creative possibilities, which we methodically refine to best express the strategic positioning. As we explore design directions and develop project content, the brand experience begins to take shape.


Once a client selects a concept direction, our energies are directed toward aligning form and function. We roll out the brand language to express that alignment from different vantage points and various consumer touch points. Thus the brand is born.