/*/***************************************************************************************************************************
/// HDSF - Data Initialization Java Script
/// This JavaScript defines information about the project grid images.
///
/// Konrad Kyc [2008 © Vantagesoft.ca] - 2008-09-14 - Created.
///
///
///
///***************************************************************************************************************************/
var projectData =
{
selectedImagePosition:
{
brandExperience: 0,
identity: 0,
print: 0,
interactive: 0,
environments: 0,
advertisement: 0,
packaging: 0
},
print:[{identityId: "centennialTowers", printId: "", interactiveId: "", environmentalId: "centennialTowers", advertisingId: "", brandExperienceId: "centennialTowers", relationLinks: "Identity / Print / Digital Media / Environmental / Advertising / View Case Study", imagePath: "Images/Portfolio/Print/POV-01.jpg", pageTitle: "Hutner Descollonges, San Francisco | Print: Centennial Towers", altText: "Centennial Towers", headerText: "Centennial Towers", gridImagePath: "Images/Portfolio/Print/GridImage-01.jpg", projectBrief: "Backed by the San Bruno Mountains with unobstructed bay views, the brand highlights the iconic architecture and stature of this project. Its sail-inspired architecture and sleek glass-clad towers provide the basis for the 'See and Be Seen' campaign, communicating the unique corporate branding opportunity."}, {identityId: "artani", printId: "", interactiveId: "artani", environmentalId: "", advertisingId: "artani", brandExperienceId: "artani", relationLinks: "Identity / Print / Digital Media / Environmental / Advertising / View Case Study", imagePath: "Images/Portfolio/Print/POV-02.jpg", pageTitle: "Hutner Descollonges, San Francisco | Print: The Artani", altText: "The Artani", headerText: "The Artani", gridImagePath: "Images/Portfolio/Print/GridImage-02.jpg", projectBrief: "The paradigm for city living has shifted in San Francisco and The Artani was positioned to reflect that new urban ideal. Leveraging the development's access to opera, symphony, ballet and museums, the full suite of real estate marketing materials was designed to envision a rich and cultured urban lifestyle."}, {printId: "", relationLinks: "Print", imagePath: "Images/Portfolio/Print/POV-03.jpg", pageTitle: "Hutner Descollonges, San Francisco | Print: BT Radianz", altText: "BT Radianz", headerText: "BT Radianz", gridImagePath: "Images/Portfolio/Print/GridImage-03.jpg", projectBrief: "Following its purchase by the British Company BT Global, our challenge was to bridge the previous Radianz brand within the new BP visual constraints. We utilized aspects of the original brand language and infused a new visual vocabulary that united both entities under one corporate brand."}, {printId: "", relationLinks: "Print", imagePath: "Images/Portfolio/Print/POV-04.jpg", pageTitle: "Hutner Descollonges, San Francisco | Print: Determine Software", altText: "Determine Software", headerText: "Determine Software", gridImagePath: "Images/Portfolio/Print/GridImage-04.jpg", projectBrief: "Challenged with the task of communicating their complex value proposition to the target audience, HD developed modular collateral and information graphics that clearly highlighted how the contract-specific business processes and workflow could be vastly improved and overall costs reduced."}, {identityId: "potrero", printId: "", interactiveId: "potrero", environmentalId: "potrero", advertisingId: "potrero", brandExperienceId: "thePotrero", relationLinks: "Identity / Print / Digital Media / Environmental / Advertising / View Case Study", imagePath: "Images/Portfolio/Print/POV-05.jpg", pageTitle: "Hutner Descollonges, San Francisco | Print: The Potrero", altText: "The Potrero", headerText: "The Potrero", gridImagePath: "Images/Portfolio/Print/GridImage-05.jpg", projectBrief: "Paying homage to Potrero Hill's history, our approach to this mixed-use development included a documentary-inspired video, featuring commentary from neighborhood residents and business owners. The marketing provided an emotional link to both the project and the overall Potrero community."}, {printId: "vonage", advertisingId: "vonage", relationLinks: "Print / Advertising", imagePath: "Images/Portfolio/Print/POV-06.jpg", pageTitle: "Hutner Descollonges, San Francisco | Print: Vonage", altText: "Vonage", headerText: "Vonage", gridImagePath: "Images/Portfolio/Print/GridImage-06.jpg", projectBrief: "The leading provider in VoIP phone service, Vonage sought to increase the effectiveness of their direct response marketing efforts. HD developed a series of targeted campaigns, raising the design aesthetic, elevating the brand positioning and achieving impressive response rates."}, {identityId: "", printId: "", interactiveId: "foundrySquare", brandExperienceId: "foundrySquare", relationLinks: "Identity / Print / Digital Media / View Case Study", imagePath: "Images/Portfolio/Print/POV-07.jpg", pageTitle: "Hutner Descollonges, San Francisco | Print: Foundry Square", altText: "Foundry Square", headerText: "Foundry Square", gridImagePath: "Images/Portfolio/Print/GridImage-07.jpg", projectBrief: "This sustainable commercial project raised the bar for the San Francisco office market, in terms of architecture and the overall marketing approach. The web site and brochure created a buzz in the leasing community and has been recognized for excellence in numerous website design competitions."}, {identityId: "altaire", printId: "", interactiveId: "altaire", advertisingId: "", relationLinks: "Identity / Print / Digital Media / Advertising", imagePath: "Images/Portfolio/Print/POV-08.jpg", pageTitle: "Hutner Descollonges, San Francisco | Print: Altaire", altText: "Altaire", headerText: "Altaire", gridImagePath: "Images/Portfolio/Print/GridImage-08.jpg", projectBrief: "Emphasizing sustainable design practices and the state-of-the-art community center, this project was positioned to appeal to young families seeking a Palo Alto address. The brand language was extended across several touch points, including interactive kiosks, sales displays, website and print collateral."}, {identityId: "", printId: "", interactiveId: "", environmentalId: "theHayes", advertisingId: "theHayes", brandExperienceId: "theHayes", relationLinks: "Identity / Print / Digital Media / Environmental / Advertising / View Case Study", imagePath: "Images/Portfolio/Print/POV-09.jpg", pageTitle: "Hutner Descollonges, San Francisco | Print: The Hayes", altText: "The Hayes", headerText: "The Hayes", gridImagePath: "Images/Portfolio/Print/GridImage-09.jpg", projectBrief: "Eclectic, Electric was the theme for this new development. Leveraging the eclectic neighborhood of Hayes Valley and the vibrant surrounding performing art venues, we fused visual iconography of both entities to convey the unique neighborhood experience. The result was a unique fusion of elegance and edge."}, {identityId: "", printId: "", interactiveId: "", environmentalId: "ellington", advertisingId: "", brandExperienceId: "ellington", relationLinks: "Identity / Print / Digital Media / Environmental / Advertising / View Case Study", imagePath: "Images/Portfolio/Print/POV-10.jpg", pageTitle: "Hutner Descollonges, San Francisco | Print: Ellington", altText: "Ellington", headerText: "Ellington", gridImagePath: "Images/Portfolio/Print/GridImage-10.jpg", projectBrief: "Highlighting the colorful history of Jack London Square, we developed a brand experience that echoed the transformation of the Meatpacking District in New York. That fusion is reinforced with the juxtaposition of eclectic icons and modern amenities, creating a the feel of a unique urban renaissance."}, {identityId: "", printId: "", interactiveId: "mercer", environmentalId: "mercer", advertisingId: "", brandExperienceId: "mercer", relationLinks: "Identity / Print / Digital Media / Environmental / Advertising / View Case Study", imagePath: "Images/Portfolio/Print/POV-11.jpg", pageTitle: "Hutner Descollonges, San Francisco | Print: Mercer", altText: "Mercer", headerText: "Mercer", gridImagePath: "Images/Portfolio/Print/GridImage-11.jpg", projectBrief: "Putting a spin on the traditional approach, we developed a retail brand experience for this residential real estate project. From the storefront facade, to the sales center displays, shopping bags and branded collateral, all of the marketing components were designed to heighten the consumer experience."}, {identityId: "oceanspar", printId: "", interactiveId: "oceanspar", environmentalId: "", brandExperienceId: "oceanspar", relationLinks: "Identity / Print / Digital Media / Environmental / View Case Study", imagePath: "Images/Portfolio/Print/POV-12.jpg", pageTitle: "Hutner Descollonges, San Francisco | Print: OceanSpar", altText: "OceanSpar", headerText: "OceanSpar", gridImagePath: "Images/Portfolio/Print/GridImage-12.jpg", projectBrief: "OceanSpar offers sustainable marine aquaculture technology, critical to meeting the world's growing demand for sustainable seafood. Our solution included a full suite of marketing materials that addressed an international audience, balancing the technical, financial and social mission of the company."}, {identityId: "theGreen", printId: "", interactiveId: "theGreen", relationLinks: "Identity / Print / Digital Media", imagePath: "Images/Portfolio/Print/POV-13.jpg", pageTitle: "Hutner Descollonges, San Francisco | Print: The Green", altText: "The Green", headerText: "The Green", gridImagePath: "Images/Portfolio/Print/GridImage-13.jpg", projectBrief: "The challenge in marketing a 27-acre mixed-use development years before its construction, is that it must be extremely adaptable. All of the marketing materials were designed to adapt to all phases – from procurement of city approvals to leasing commitments, and ultimately as a marketing tool for the consumer."}, {identityId: "", printId: "", relationLinks: "Identity / Print", imagePath: "Images/Portfolio/Print/POV-14.jpg", pageTitle: "Hutner Descollonges, San Francisco | Print: Bay Meadows", altText: "Bay Meadows", headerText: "Bay Meadows", gridImagePath: "Images/Portfolio/Print/GridImage-14.jpg", projectBrief: "As a transit-oriented, sustainable mixed-use project, Bay Meadows Station represents the future of mixed-use real estate development. Our positioning
focused on "Smart Design," communicating the successful fusion of innovative design, community balance, and environmental consciousness."}, {identityId: "avistar", printId: "", interactiveId: "avistar", environmentalId: "", advertisingId: "", brandExperienceId: "avistar", relationLinks: "Identity / Print / Digital Media / Environmental / Advertising / View Case Study", imagePath: "Images/Portfolio/Print/POV-15.jpg", pageTitle: "Hutner Descollonges, San Francisco | Print: Avistar", altText: "Avistar", headerText: "Avistar", gridImagePath: "Images/Portfolio/Print/GridImage-15.jpg", projectBrief: "Avistar approached us for a consultation that lead to a complete brand repositioning. From the identity to print and interactive, we designed a flexible system that enabled simultaneous targeting of distinct vertical markets and helped gain their current status as the video solution of choice."}, {imagePath: "Images/Portfolio/Print/POV-16.jpg", pageTitle: "Hutner Descollonges, San Francisco | Print: Kendall Jackson", altText: "Kendall Jackson", headerText: "Kendall Jackson", gridImagePath: "Images/Portfolio/Print/GridImage-16.jpg", projectBrief: "Kendall - Jackson is part of a master plan integer lacinia vestibulum quam. Integer nec elit vel nisl vaious en vettempus. Etiam felis magna, congue quis, teo sit amet, porta eu, turpis. Sed nunc a Integer lacinia vestibulum"}, {identityId: "", printId: "", interactiveId: "blu", environmentalId: "blu", advertisingId: "blu", brandExperienceId: "blu", relationLinks: "Identity / Print / Digital Media / Environmental / Advertising / View Case Study", imagePath: "Images/Portfolio/Print/POV-17.jpg", pageTitle: "Hutner Descollonges, San Francisco | Print: BLU", altText: "BLU", headerText: "BLU", gridImagePath: "Images/Portfolio/Print/GridImage-17.jpg", projectBrief: "The brand experience for this luxury product combines a clean Northern European aesthetic, with a hip San Francisco twist. From the sleek brochure to the dramatic sales center, this is a new era for real estate design. Our name for the project alludes to rich linguistic references: blue chip, blue ribbon, bluetooth and blu-ray."}, {identityId: "sternGrove", printId: "", relationLinks: "Identity / Print", imagePath: "Images/Portfolio/Print/POV-18.jpg", pageTitle: "Hutner Descollonges, San Francisco | Print: Stern Grove", altText: "Stern Grove", headerText: "Stern Grove", gridImagePath: "Images/Portfolio/Print/GridImage-18.jpg", projectBrief: "Tradition gets an update. After 50 years, San Francisco's beloved outdoor performing arts venue selected Hutner Group to rebrand the cultural institution. Highlighting the extraordinary natural environment, we developed a brand that creatively addresses their four key attributes: Arts, Community, Nature and History."}, {identityId: "", printId: "parkTerrace", interactiveId: "", environmentalId: "", advertisingId: "", relationLinks: "Identity / Print / Digital Media / Environmental / Advertising", imagePath: "Images/Portfolio/Print/POV-19.jpg", pageTitle: "Hutner Descollonges, San Francisco | Print: Park Terrace", altText: "Park Terrace", headerText: "Park Terrace", gridImagePath: "Images/Portfolio/Print/GridImage-19.jpg", projectBrief: "Unknown to many San Franciscans, there is a verdant pathway that runs along the Mission Creek channel and connects to the Embarcadero waterfront. Our brand language focused on the unusual combination of urban oasis, convenience and proximity to downtown and major freeways."}]
}