/*/***************************************************************************************************************************
/// HDSF - Data Initialization Java Script
/// This JavaScript defines information about the project grid images.
///
/// Konrad Kyc [2008 © Vantagesoft.ca] - 2008-09-14 - Created.
///
///
///
///***************************************************************************************************************************/
var projectData =
{
selectedImagePosition:
{
brandExperience: 0,
identity: 0,
print: 0,
interactive: 0,
environments: 0,
advertisement: 0,
packaging: 0
},
interactive:[{interactiveId: "", relationLinks: "Digital Media", imagePath: "Images/Portfolio/Interactive/POV-01.jpg", flashPath: "Images/Portfolio/Interactive/Flash/POV-01-Simpatico.swf", flashWidth: "620", flashHeight: "347", povStyle: "", pageTitle: "Hutner Descollonges, San Francisco | Digital Media: Simpatico", altText: "Simpatico", website: "http://www.simpaticohomes.com/", headerText: "Simpatico", gridImagePath: "Images/Portfolio/Interactive/GridImage-01.jpg", projectBrief: "Form, Function and Footprint. These three core ideals provided the basis for communicating the marriage of strong design, prefabrication and sustainability. Like the homes themselves, the design of the site is structured, yet fluid, creating a satisfying user experience."}, {identityId: "artani", printId: "artani", interactiveId: "", environmentalId: "", advertisingId: "artani", brandExperienceId: "artani", relationLinks: "Identity / Print / Digital Media / Environmental / Advertising / View Case Study", imagePath: "Images/Portfolio/Interactive/POV-02.jpg", flashPath: "Images/Portfolio/Interactive/Flash/POV-02-Artani.swf", flashWidth: "620", flashHeight: "347", povStyle: "", pageTitle: "Hutner Descollonges, San Francisco | Digital Media: The Artani", altText: "The Artani", website: "http://portfolio.hdsf.com/theartanisf/index.htm", headerText: "The Artani", gridImagePath: "Images/Portfolio/Interactive/GridImage-02.jpg", projectBrief: "The paradigm for city living has shifted in San Francisco and The Artani was positioned to reflect that new urban ideal. Leveraging the development's access to opera, symphony, ballet and museums, the full suite of real estate marketing materials was designed to envision a rich and cultured urban lifestyle."}, {interactiveId: "", relationLinks: "Digital Media", imagePath: "Images/Portfolio/Interactive/POV-03.jpg", flashPath: "Images/Portfolio/Interactive/Flash/POV-03-LSF.swf", flashWidth: "620", flashHeight: "347", povStyle: "", pageTitle: "Hutner Descollonges, San Francisco | Digital Media: LSF Interactive", altText: "LSF Interactive", website: "http://portfolio.hdsf.com/lsf", headerText: "LSF Interactive", gridImagePath: "Images/Portfolio/Interactive/GridImage-03.jpg", projectBrief: "Some of the most successful solutions are those that appear quite straightforward. LSF Interactive approached us to develop a site that communicated a complex offering in an easily digestible manner. Utilizing the visual metaphor of a leaf, we portrayed their multi-tiered and interrelated services."}, {interactiveId: "", relationLinks: "Digital Media", imagePath: "Images/Portfolio/Interactive/POV-04.jpg", flashPath: "Images/Portfolio/Interactive/Flash/POV-04-Jwinery.swf", flashWidth: "620", flashHeight: "347", povStyle: "", pageTitle: "Hutner Descollonges, San Francisco | Digital Media: J Wine", altText: "J Wine", website: "http://www.jwine.com/", headerText: "J Wine", gridImagePath: "Images/Portfolio/Interactive/GridImage-04.jpg", projectBrief: "Traditionally known for their sparkling wines, the J Wine still wines were an increasingly important market segment. Our solution was a new look and feel that highlights the dual brands, while maintaining distinct identities. The website featured separate entry points for each brand, unified under one umbrella brand."}, {identityId: "", printId: "", interactiveId: "", environmentalId: "moreland", advertisingId: "", brandExperienceId: "moreland", relationLinks: "Identity / Print / Digital Media / Environmental / Advertising / View Case Study", imagePath: "Images/Portfolio/Interactive/POV-05.jpg", flashPath: "Images/Portfolio/Interactive/Flash/POV-05-Moreland.swf", flashWidth: "620", flashHeight: "347", povStyle: "", pageTitle: "Hutner Descollonges, San Francisco | Digital Media: Moreland", altText: "Moreland", website: "http://portfolio.hdsf.com/moreland/", headerText: "Moreland", gridImagePath: "Images/Portfolio/Interactive/GridImage-05.jpg", projectBrief: "Utilizing iconic visual metaphors to represent each facet of the Moreland brand, we linked the project to celebrated designer icons. The interactive sales center included designer clothing displays, inviting visitors to interact with each exhibit in order to illuminate informative lifestyle panels."}, {interactiveId: "wellsFargo", relationLinks: "Digital Media", imagePath: "Images/Portfolio/Interactive/POV-06.jpg", flashPath: "Images/Portfolio/Interactive/Flash/POV-06-WellsFargo.swf", flashWidth: "620", flashHeight: "347", povStyle: "", pageTitle: "Hutner Descollonges, San Francisco | Digital Media: Wells Fargo", altText: "Wells Fargo", website: "", headerText: "Wells Fargo", gridImagePath: "Images/Portfolio/Interactive/GridImage-06.jpg", projectBrief: "Wells Fargo approached HD to develop the Research Lab, their company-wide intranet. The result enabled the switch from traditional training and tracking methods to advanced digital services. The new intranet streamlined professional processes and created enormous internal efficiencies."}, {identityId: "potrero", printId: "potrero", interactiveId: "", environmentalId: "potrero", advertisingId: "potrero", brandExperienceId: "thePotrero", relationLinks: "Identity / Print / Digital Media / Environmental / Advertising / View Case Study", imagePath: "Images/Portfolio/Interactive/POV-07.jpg", flashPath: "Images/Portfolio/Interactive/Flash/POV-07-PotreroMovie.swf", flashWidth: "620", flashHeight: "347", povStyle: "", pageTitle: "Hutner Descollonges, San Francisco | Digital Media: The Potrero Movie", altText: "The Potrero Movie", website: "", headerText: "The Potrero Movie", gridImagePath: "Images/Portfolio/Interactive/GridImage-07.jpg", projectBrief: "Paying homage to Potrero Hill's history, our approach to this mixed-use development included a documentary-inspired video, featuring commentary from neighborhood residents and business owners. The marketing provided an emotional link to both the project and the overall Potrero community."}, {identityId: "potrero", printId: "potrero", interactiveId: "", environmentalId: "potrero", advertisingId: "potrero", brandExperienceId: "thePotrero", relationLinks: "Identity / Print / Digital Media / Environmental / Advertising / View Case Study", imagePath: "Images/Portfolio/Interactive/POV-08.jpg", flashPath: "Images/Portfolio/Interactive/Flash/POV-08-Potrero.swf", flashWidth: "620", flashHeight: "347", povStyle: "", pageTitle: "Hutner Descollonges, San Francisco | Digital Media: The Potrero", altText: "The Potrero", website: "http://portfolio.hdsf.com/potrero", headerText: "The Potrero", gridImagePath: "Images/Portfolio/Interactive/GridImage-08.jpg", projectBrief: "Paying homage to Potrero Hill's history, our approach to this mixed-use development included a documentary-inspired video, featuring commentary from neighborhood residents and business owners. The marketing provided an emotional link to both the project and the overall Potrero community."}, {interactiveId: "", relationLinks: "Digital Media", imagePath: "Images/Portfolio/Interactive/POV-09.jpg", flashPath: "Images/Portfolio/Interactive/Flash/POV-09-TrueBridge.swf", flashWidth: "620", flashHeight: "347", povStyle: "", pageTitle: "Hutner Descollonges, San Francisco | Digital Media: TrueBridge Capital Partners", altText: "TrueBridge Capital Partners", website: "http://www.truebridgecapital.com", headerText: "TrueBridge Capital Partners", gridImagePath: "Images/Portfolio/Interactive/GridImage-09.jpg", projectBrief: "TrueBridge is not a traditional investment firm, thus we encouraged the company to break away from the pack from a marketing perspective. Our strategy utilized unexpected visual metaphors to highlight their unique access to industry experts and the resulting advantages in their investment strategy."}, {interactiveId: "", relationLinks: "Digital Media", imagePath: "Images/Portfolio/Interactive/POV-10.jpg", flashPath: "Images/Portfolio/Interactive/Flash/POV-10-WMS.swf", flashWidth: "620", flashHeight: "347", povStyle: "", pageTitle: "Hutner Descollonges, San Francisco | Digital Media: Wilson Meany Sullivan", altText: "Wilson Meany Sullivan", website: "http://www.wmspartners.com/", headerText: "Wilson Meany Sullivan", gridImagePath: "Images/Portfolio/Interactive/GridImage-10.jpg", projectBrief: "The company behind the successful Ferry Building redevelopment, Wilson Meany Sullivan sought a corporate website that reflected their vision. Our solution was a dynamic site that showcased their dramatic portfolio, in addition to a user-friendly content management system, enabling frequent updates to be completed in-house."}, {identityId: "avistar", printId: "avistar", interactiveId: "", environmentalId: "", advertisingId: "", brandExperienceId: "avistar", relationLinks: "Identity / Print / Digital Media / Environmental / Advertising / View Case Study", imagePath: "Images/Portfolio/Interactive/POV-11.jpg", flashPath: "Images/Portfolio/Interactive/Flash/POV-11-Avistar.swf", flashWidth: "620", flashHeight: "347", povStyle: "", pageTitle: "Hutner Descollonges, San Francisco | Digital Media: Avistar", altText: "Avistar", website: "", headerText: "Avistar", gridImagePath: "Images/Portfolio/Interactive/GridImage-11.jpg", projectBrief: "Avistar approached us for a consultation that lead to a complete brand repositioning. From the identity to print and interactive, we designed a flexible system that enabled simultaneous targeting of distinct vertical markets and helped gain their current status as the video solution of choice."}, {identityId: "theGreen", printId: "theGreen", interactiveId: "", relationLinks: "Identity / Print / Digital Media", imagePath: "Images/Portfolio/Interactive/POV-12.jpg", flashPath: "Images/Portfolio/Interactive/Flash/POV-12-TheGreen.swf", flashWidth: "620", flashHeight: "347", povStyle: "", pageTitle: "Hutner Descollonges, San Francisco | Digital Media: The Green", altText: "The Green", website: "http://portfolio.hdsf.com/thegreen", headerText: "The Green", gridImagePath: "Images/Portfolio/Interactive/GridImage-12.jpg", projectBrief: "The challenge in marketing a 27-acre mixed-use development years before its construction, is that it must be extremely adaptable. All of the marketing materials were designed to adapt to all phases – from procurement of city approvals to leasing commitments, and ultimately as a marketing tool for the consumer."}, {identityId: "", interactiveId: "", relationLinks: "Identity / Digital Media", imagePath: "Images/Portfolio/Interactive/POV-13.jpg", flashPath: "Images/Portfolio/Interactive/Flash/POV-13-Ketera.swf", flashWidth: "620", flashHeight: "347", povStyle: "", pageTitle: "Hutner Descollonges, San Francisco | Digital Media: Ketera", altText: "Ketera", website: "http://portfolio.hdsf.com/ketera", headerText: "Ketera", gridImagePath: "Images/Portfolio/Interactive/GridImage-13.jpg", projectBrief: "A successful online product demo requires the organization of complex information in a clear and concise fashion, allowing for linear or cross-content navigation. The Ketera demo included four distinct modules, with flexible navigation, coherent messaging, concise analysis and precise information graphics."}, {interactiveId: "", relationLinks: "Digital Media", imagePath: "Images/Portfolio/Interactive/POV-14.jpg", flashPath: "Images/Portfolio/Interactive/Flash/POV-14-Rimini.swf", flashWidth: "620", flashHeight: "347", povStyle: "", pageTitle: "Hutner Descollonges, San Francisco | Digital Media: Rimini Street", altText: "Rimini Street", website: "http://www.riministreet.com/", headerText: "Rimini Street", gridImagePath: "Images/Portfolio/Interactive/GridImage-14.jpg", projectBrief: "When value is the main selling point, elevating the brand can be a challenge. Determining the key motivating factors, we focused on choice and independence, leveraging these key attributes to help redefine software support for Fortunate 500 firms."}, {identityId: "oceanspar", printId: "oceanspar", interactiveId: "", environmentalId: "", brandExperienceId: "oceanspar", relationLinks: "Identity / Print / Digital Media / Environmental / View Case Study", imagePath: "Images/Portfolio/Interactive/POV-15.jpg", flashPath: "Images/Portfolio/Interactive/Flash/POV-15-OceanSpar.swf", flashWidth: "620", flashHeight: "347", povStyle: "", pageTitle: "Hutner Descollonges, San Francisco | Digital Media: OceanSpar", altText: "OceanSpar", website: "http://www.oceanspar.com", headerText: "OceanSpar", gridImagePath: "Images/Portfolio/Interactive/GridImage-15.jpg", projectBrief: "OceanSpar offers sustainable marine aquaculture technology, critical to meeting the world's growing demand for sustainable seafood. Our solution included a full suite of marketing materials that addressed an international audience, balancing the technical, financial and social mission of the company."}, {identityId: "", printId: "mercer", interactiveId: "", environmentalId: "mercer", advertisingId: "", brandExperienceId: "mercer", relationLinks: "Identity / Print / Digital Media / Environmental / Advertising / View Case Study", imagePath: "Images/Portfolio/Interactive/POV-16.jpg", flashPath: "Images/Portfolio/Interactive/Flash/POV-16-Mercer.swf", flashWidth: "620", flashHeight: "347", povStyle: "", pageTitle: "Hutner Descollonges, San Francisco | Digital Media: Mercer", altText: "Mercer", website: "http://portfolio.hdsf.com/mercer", headerText: "Mercer", gridImagePath: "Images/Portfolio/Interactive/GridImage-16.jpg", projectBrief: "Putting a spin on the traditional approach, we developed a retail brand experience for this residential real estate project. From the storefront facade, to the sales center displays, shopping bags and branded collateral, all of the marketing components were designed to heighten the consumer experience."}, {identityId: "blu", printId: "blu", interactiveId: "", environmentalId: "blu", advertisingId: "blu", brandExperienceId: "blu", relationLinks: "Identity / Print / Digital Media / Environmental / Advertising / View Case Study", imagePath: "Images/Portfolio/Interactive/POV-17.jpg", flashPath: "Images/Portfolio/Interactive/Flash/POV-17-BLU.swf", flashWidth: "620", flashHeight: "347", povStyle: "", pageTitle: "Hutner Descollonges, San Francisco | Digital Media: BLU", altText: "BLU", website: "http://www.sfblu.com/", headerText: "BLU", gridImagePath: "Images/Portfolio/Interactive/GridImage-17.jpg", projectBrief: "The brand experience for this luxury product combines a clean Northern European aesthetic, with a hip San Francisco twist. From the sleek brochure to the dramatic sales center, this is a new era for real estate design. Our name for the project alludes to rich linguistic references: blue chip, blue ribbon, bluetooth and blu-ray."}, {identityId: "", printId: "foundrySquare", interactiveId: "", brandExperienceId: "foundrySquare", relationLinks: "Identity / Print / Digital Media / View Case Study", imagePath: "Images/Portfolio/Interactive/POV-18.jpg", flashPath: "Images/Portfolio/Interactive/Flash/POV-18-FoundrySquare.swf", flashWidth: "620", flashHeight: "347", povStyle: "", pageTitle: "Hutner Descollonges, San Francisco | Digital Media: Foundry Square", altText: "Foundry Square", website: "http://portfolio.hdsf.com/foundry", headerText: "Foundry Square", gridImagePath: "Images/Portfolio/Interactive/GridImage-18.jpg", projectBrief: "This sustainable commercial project raised the bar for the San Francisco office market, in terms of architecture and the overall marketing approach. The web site and brochure created a buzz in the leasing community and has been recognized for excellence in numerous website design competitions."}]
}