/*/***************************************************************************************************************************
/// HDSF - Data Initialization Java Script
/// This JavaScript defines information about the project grid images.
///
/// Konrad Kyc [2008 © Vantagesoft.ca] - 2008-09-14 - Created.
///
///
///
///***************************************************************************************************************************/
var projectData =
{
selectedImagePosition:
{
brandExperience: 0,
identity: 0,
print: 0,
interactive: 0,
environments: 0,
advertisement: 0,
packaging: 0
},
identity:[{identityId: "", printId: "artani", interactiveId: "artani", environmentalId: "", advertisingId: "artani", brandExperienceId: "artani", relationLinks: "Identity / Print / Digital Media / Environmental / Advertising / View Case Study", imagePath: "Images/Portfolio/Identity/POV-01.jpg", pageTitle: "Hutner Descollonges, San Francisco | Identity: The Artani", altText: "The Artani", headerText: "The Artani", gridImagePath: "Images/Portfolio/Identity/GridImage-01.jpg", projectBrief: "The paradigm for city living has shifted in San Francisco and The Artani was positioned to reflect that new urban ideal. Leveraging the development's access to opera, symphony, ballet and museums, the full suite of real estate marketing materials was designed to envision a rich and cultured urban lifestyle."}, {identityId: "", relationLinks: "Identity", imagePath: "Images/Portfolio/Identity/POV-02.jpg", pageTitle: "Hutner Descollonges, San Francisco | Identity: Birchware", altText: "Birchware", headerText: "Birchware", gridImagePath: "Images/Portfolio/Identity/GridImage-02.jpg", projectBrief: "Sustainable products manufactured from farmed birch trees, Birchware approached us as a young company with a great idea. The brand identity was designed to grow with the company, initially focusing on utensils and ultimately functioning as an umbrella for a wide variety of birch products."}, {identityId: "", printId: "oceanspar", interactiveId: "oceanspar", environmentalId: "", brandExperienceId: "oceanspar", relationLinks: "Identity / Print / Digital Media / Environmental / View Case Study", imagePath: "Images/Portfolio/Identity/POV-03.jpg", pageTitle: "Hutner Descollonges, San Francisco | Identity: OceanSpar", altText: "OceanSpar", headerText: "OceanSpar", gridImagePath: "Images/Portfolio/Identity/GridImage-03.jpg", projectBrief: "OceanSpar offers sustainable marine aquaculture technology, critical to meeting the world's growing demand for sustainable seafood. Our solution included a full suite of marketing materials that addressed an international audience, balancing the technical, financial and social mission of the company."}, {identityId: "", printId: "", interactiveId: "", environmentalId: "", packagingId: "oneStickTwoStick", brandExperienceId: "oneStickTwoStick", relationLinks: "Identity / Print / Digital Media / Environmental / Packaging / View Case Study", imagePath: "Images/Portfolio/Identity/POV-04.jpg", pageTitle: "Hutner Descollonges, San Francisco | Identity: One Stick Two Stick", altText: "One Stick Two Stick", headerText: "One Stick Two Stick", gridImagePath: "Images/Portfolio/Identity/GridImage-04.jpg", projectBrief: "This is not your grandmother's knitting kit. The concept is one of creation and donation, with a community-based twist. We created a unique brand for the company and its charitable program, with positioning that helped garner national recognition for One Stick Two Stick's unique products."}, {identityId: "", printId: "", interactiveId: "", relationLinks: "Identity / Print / Digital Media", imagePath: "Images/Portfolio/Identity/POV-05.jpg", pageTitle: "Hutner Descollonges, San Francisco | Identity: Powerlink", altText: "Powerlink", headerText: "Powerlink", gridImagePath: "Images/Portfolio/Identity/GridImage-05.jpg", projectBrief: "Serving clients like Cisco, Intel and Microsoft, Powerlink is the leader in power quality solutions. Like many hardware suppliers, they were battling commodity thinking. Our positioning elevated them beyond a supplier, to that of an intelligent, forward-thinking enterprise partner."}, {identityId: "", printId: "potrero", interactiveId: "potrero", environmentalId: "potrero", advertisingId: "potrero", brandExperienceId: "thePotrero", relationLinks: "Identity / Print / Digital Media / Environmental / Advertising / View Case Study", imagePath: "Images/Portfolio/Identity/POV-06.jpg", pageTitle: "Hutner Descollonges, San Francisco | Identity: The Potrero", altText: "The Potrero", headerText: "The Potrero", gridImagePath: "Images/Portfolio/Identity/GridImage-06.jpg", projectBrief: "Paying homage to Potrero Hill's history, our approach to this mixed-use development included a documentary-inspired video, featuring commentary from neighborhood residents and business owners. The marketing provided an emotional link to both the project and the overall Potrero community."}, {identityId: "", printId: "townsend", interactiveId: "", environmentalId: "", advertisingId: "", relationLinks: "Identity / Print / Digital Media / Environmental / Advertising", imagePath: "Images/Portfolio/Identity/POV-07.jpg", pageTitle: "Hutner Descollonges, San Francisco | Identity: 88 Townsend", altText: "88 Townsend", headerText: "88 Townsend", gridImagePath: "Images/Portfolio/Identity/GridImage-07.jpg", projectBrief: "With few buildings in San Francisco dating from 1882, it was an honor to be awarded this adaptive reuse project. The brand experience combined historic events, architectural elements and contemporary points of reference that anchored the project in the past, while giving it context in the present."}, {identityId: "", printId: "blu", interactiveId: "blu", environmentalId: "blu", advertisingId: "blu", brandExperienceId: "blu", relationLinks: "Identity / Print / Digital Media / Environmental / Advertising / View Case Study", imagePath: "Images/Portfolio/Identity/POV-08.jpg", pageTitle: "Hutner Descollonges, San Francisco | Identity: BLU", altText: "BLU", headerText: "BLU", gridImagePath: "Images/Portfolio/Identity/GridImage-08.jpg", projectBrief: "The brand experience for this luxury product combines a clean Northern European aesthetic, with a hip San Francisco twist. From the sleek brochure to the dramatic sales center, this is a new era for real estate design. Our name for the project alludes to rich linguistic references: blue chip, blue ribbon, bluetooth and blu-ray."}, {identityId: "", printId: "", interactiveId: "", environmentalId: "mandalay", advertisingId: "mandalay", relationLinks: "Identity / Print / Digital Media / Environmental / Advertising", imagePath: "Images/Portfolio/Identity/POV-09.jpg", pageTitle: "Hutner Descollonges, San Francisco | Identity: Peninsula Mandalay", altText: "Peninsula Mandalay", headerText: "Peninsula Mandalay", gridImagePath: "Images/Portfolio/Identity/GridImage-09.jpg", projectBrief: "One of our tasks is to develop the personality of a project to help enable buyers imagine the environment long before they set foot inside. Our concept leveraged the 3,600-acre wildlife refuge situated behind the signature building and utilized a Zen approach, expressed in the theme 'Embraced by Nature. Inspired by Design.'"}, {identityId: "", printId: "altaire", interactiveId: "altaire", advertisingId: "", relationLinks: "Identity / Print / Digital Media / Advertising", imagePath: "Images/Portfolio/Identity/POV-10.jpg", pageTitle: "Hutner Descollonges, San Francisco | Identity: Altaire", altText: "Altaire", headerText: "Altaire", gridImagePath: "Images/Portfolio/Identity/GridImage-10.jpg", projectBrief: "Emphasizing sustainable design practices and the state-of-the-art community center, this project was positioned to appeal to young families seeking a Palo Alto address. The brand language was extended across several touch points, including interactive kiosks, sales displays, website and print collateral."}, {identityId: "", printId: "axis", interactiveId: "", environmentalId: "", advertisingId: "axis", relationLinks: "Identity / Print / Digital Media / Environmental / Advertising", imagePath: "Images/Portfolio/Identity/POV-11.jpg", pageTitle: "Hutner Descollonges, San Francisco | Identity: Axis", altText: "Axis", headerText: "Axis", gridImagePath: "Images/Portfolio/Identity/GridImage-11.jpg", projectBrief: "The concept of downtown living is a very recent phenomenon in San Jose. Our marketing materials played the dual role of educating the buyer regarding the downtown lifestyle and highlighting the advantages of living in an architecturally distinctive luxury high-rise."}, {identityId: "", printId: "", interactiveId: "", relationLinks: "Identity / Print / Digital Media", imagePath: "Images/Portfolio/Identity/POV-12.jpg", pageTitle: "Hutner Descollonges, San Francisco | Identity: Moonlight", altText: "Moonlight", headerText: "Moonlight", gridImagePath: "Images/Portfolio/Identity/GridImage-12.jpg", projectBrief: "The brainchild of our former client from Epiphany Software, Moonlight Systems was the leader in server configuration management software. The identity references the cycles of the moon, drawing an analogy between its natural stages and the technical phasing of the Moonlight software system."}, {identityId: "", printId: "aventino", interactiveId: "", environmentalId: "aventino", advertisingId: "", relationLinks: "Identity / Print / Digital Media / Environmental / Advertising", imagePath: "Images/Portfolio/Identity/POV-13.jpg", pageTitle: "Hutner Descollonges, San Francisco | Identity: Aventino", altText: "Aventino", headerText: "Aventino", gridImagePath: "Images/Portfolio/Identity/GridImage-13.jpg", projectBrief: "Designed to echo the California Mission style and the layout of Tuscany's hill towns, this luxury development required a refined visual language with a distinctive voice. Our branding carried a boutique feel that communicated the cutting edge amenities, while conveying the timeless charm of the project."}, {identityId: "", relationLinks: "Identity", imagePath: "Images/Portfolio/Identity/POV-14.jpg", pageTitle: "Hutner Descollonges, San Francisco | Identity:ClaimIQ", altText: "ClaimIQ", headerText: "ClaimIQ", gridImagePath: "Images/Portfolio/Identity/GridImage-14.jpg", projectBrief: "ClaimIQ had the potential to transform the insurance industry, however, it was perceived as difficult to implement. We developed a graphical user interface that emphasized simplicity and ease of integration, while the website and collateral conveyed the complex intelligence behind the robust ClaimIQ solution."}, {identityId: "", printId: "theGreen", interactiveId: "theGreen", relationLinks: "Identity / Print / Digital Media", imagePath: "Images/Portfolio/Identity/POV-15.jpg", pageTitle: "Hutner Descollonges, San Francisco | Identity: The Green", altText: "The Green", headerText: "The Green", gridImagePath: "Images/Portfolio/Identity/GridImage-15.jpg", projectBrief: "The challenge in marketing a 27-acre mixed-use development years before its construction, is that it must be extremely adaptable. All of the marketing materials were designed to adapt to all phases – from procurement of city approvals to leasing commitments, and ultimately as a marketing tool for the consumer."}, {identityId: "", printId: "avistar", interactiveId: "avistar", environmentalId: "", advertisingId: "", brandExperienceId: "avistar", relationLinks: "Identity / Print / Digital Media / Environmental / Advertising / View Case Study", imagePath: "Images/Portfolio/Identity/POV-16.jpg", pageTitle: "Hutner Descollonges, San Francisco | Identity: Avistar", altText: "Avistar", headerText: "Avistar", gridImagePath: "Images/Portfolio/Identity/GridImage-16.jpg", projectBrief: "Avistar approached us for a consultation that lead to a complete brand repositioning. From the identity to print and interactive, we designed a flexible system that enabled simultaneous targeting of distinct vertical markets and helped gain their current status as the video solution of choice."}, {identityId: "", printId: "sternGrove", relationLinks: "Identity / Print", imagePath: "Images/Portfolio/Identity/POV-17.jpg", pageTitle: "Hutner Descollonges, San Francisco | Identity: Stern Grove", altText: "Stern Grove", headerText: "Stern Grove", gridImagePath: "Images/Portfolio/Identity/GridImage-17.jpg", projectBrief: "Tradition gets an update. After 50 years, San Francisco's beloved outdoor performing arts venue selected Hutner Group to rebrand the cultural institution. Highlighting the extraordinary natural environment, we developed a brand that creatively addresses their four key attributes: Arts, Community, Nature and History."}, {identityId: "", printId: "centennialTowers", interactiveId: "", environmentalId: "centennialTowers", advertisingId: "", brandExperienceId: "centennialTowers", relationLinks: "Identity / Print / Digital Media / Environmental / Advertising / View Case Study", imagePath: "Images/Portfolio/Identity/POV-18.jpg", pageTitle: "Hutner Descollonges, San Francisco | Identity: Centennial Towers", altText: "Centennial Towers", headerText: "Centennial Towers", gridImagePath: "Images/Portfolio/Identity/GridImage-18.jpg", projectBrief: "Backed by the San Bruno Mountains with unobstructed bay views, the brand highlights the iconic architecture and stature of this project. Its sail-inspired architecture and sleek glass-clad towers provide the basis for the 'See and Be Seen' campaign, communicating the unique corporate branding opportunity."}, {identityId: "", printId: "", interactiveId: "", environmentalId: "", advertisingId: "", relationLinks: "Identity / Print / Digital Media / Environmental / Advertising", imagePath: "Images/Portfolio/Identity/POV-19.jpg", pageTitle: "Hutner Descollonges, San Francisco | Identity: Mosaic", altText: "Mosaic", headerText: "Mosaic", gridImagePath: "Images/Portfolio/Identity/GridImage-19.jpg", projectBrief: "The positioning that we develop for a project often determines far more than the marketing materials. Our recommendation to divide this 735-unit development into two distinct products influenced the amenity offering, the interior design direction and provided increased marketing and pricing flexibility."}, {identityId: "", printId: "", environmentalId: "", advertisingId: "", relationLinks: "Identity / Print / Environmental / Advertising", imagePath: "Images/Portfolio/Identity/POV-20.jpg", pageTitle: "Hutner Descollonges, San Francisco | Identity: Crossworlds", altText: "Crossworlds", headerText: "Crossworlds", gridImagePath: "Images/Portfolio/Identity/GridImage-20.jpg", projectBrief: "When first approached by Crossworlds, their brand reflected a very literal approach to the concept of crossroads. Our rebranding for the company focused on their enterprise advantage rather than their name, resulting in a scalable and flexible brand identity and marketing materials."}, {identityId: "", printId: "", relationLinks: "Identity / Print", imagePath: "Images/Portfolio/Identity/POV-21.jpg", pageTitle: "Hutner Descollonges, San Francisco | Identity: ICA", altText: "ICA", headerText: "ICA", gridImagePath: "Images/Portfolio/Identity/GridImage-21.jpg", projectBrief: "Integrated Capital Associates specializes in mergers and acquisitions, utilizing complex tax laws to structure their corporate deals. Our identity focused on the interweaving of enterprise acumen and legal expertise to achieve success in a complex and fluctuating business environment."}, {identityId: "", printId: "", interactiveId: "", advertisingId: "paragon", relationLinks: "Identity / Print / Digital Media / Advertising", imagePath: "Images/Portfolio/Identity/POV-22.jpg", pageTitle: "Hutner Descollonges, San Francisco | Identity: Paragon Real Estate Group", altText: "Paragon Real Estate Group", headerText: "Paragon Real Estate Group", gridImagePath: "Images/Portfolio/Identity/GridImage-22.jpg", projectBrief: "Working with old clients as they move in to new ventures is always a satisfying endeavor. Paragon trusted us to take a conceptual approach to their branding and the result was a differentiated voice that has helped to accelerate their rapidly growing business."}]
}