The brand experience that we developed for this luxury product combines a clean Northern European aesthetic, with a hip San Francisco twist. From the sleek brochure package to the dramatic sales center, this is a new era for real estate design. Our name for the project alludes to rich linguistic references: blue chip, blue ribbon, bluetooth and blu-ray. To position the premium brand for the penthouse units, we created a separate entity, aptly named 'SKY BLU'.